A non-profit organization requires a professional brand design, just like any commercial venture. Non-profits rely on the goodwill and financial support of the Public. People who give do so selflessly to further a cause that they believe in. But they need to be sure that their money is being designated rightly.
Who will donate money to an organization that declares to be a non-profit helping the poor, but its website and printed flyers give the idea that a novice has produced them. No one is going to donate to an organization they can’t trust intuitively.
As a non-profit organization, you require an excellent promotion strategy. Don’t befall into the pitfall of thinking that a marketing strategy is only for companies who want to profit. A straightforward brand design and promotional approach will enable you to reach as many people as reasonable to make a real difference – which is what your organization is all about. Without this, you won’t proclaim your message effectively – rather like giving a workshop in front of a couple of people rather than hundreds.
Your brand is how you explain the world about your non-profit: it encapsulates what you stand for and what your aims are. You need a robust brand identity that will elicit emotions in people who want to assist you to help others. There are various well-known non-profit organizations in the world. It has a distinctly defined brand. Their name clearly describes their goal, and the logo pitchers their aims.
Your brand identity is the bedrock on which all your promotional elements rest and must appeal to your target market – those who will believe in your cause. It must also help convince people that you are reputable and genuine.
The critical areas that professional designing team will help your non-profit organization are as follows:
The logo design must display your organization, must be remarkable and abiding. It may be illustrated or based on your non-profit name, summing up the goal of your organization.
A tagline is a brief description to build on the logo and seize more attention; for a non-profit organization, a descriptive slogan is most appropriate. Your tagline should be sensitive, factual, and excites an emotional response. Nailing a great tagline is a challenge, but the excellent marketing team can create a catchy tagline for you.
Marketing Material Design
Your non-profit organization requires various printed marketing materials to promote itself, such as flyers, information pamphlets, and business cards. The designing agency will create stunning material for offline and online promotion, clearly keeping your brand’s identity in mind with the understandable use of the logo, colors, images, and font. This helps create a professional impression on visitors, and they will identify the material with your non-profit organization.
Today’s professional branding companies also can develop an effective website that maintains the brand identity. The website must look good and be appealing but must make it easy for online visitors to learn more about the organization, volunteer, or make an online donation.
- The website must be visually engaging and easy to navigate
- It must have excellent, engaging content and provide background information about the organization and its goals, what has been achieved, and all the latest news. A section for blogs is also a great idea to keep readers up-to-date with all that is happening.
- When a non-profit asks people to donate, it has to be viewed as above-board. The inclusion of financial reports will prove to the readers that the non-profit is financially trustworthy.
The fully branded website will not only increase brand awareness and keep readers up-to-date, but one of its key objectives is to entice them to take action. Eye-catching call to action steps should be perfectly positioned on the website:
- An easy-to-use online form is essential so visitors can sign up for more information, receive a newsletter, or register to become a volunteer.
- It must be easy for people to donate online, and the payment steps must reassure people that they are using a secure payment channel.
I hope this blog helps you understand the importance of professional brand design, even if you are a non-profit organization.